Our Investment Philosophy

• The purpose of investment is save up for the future, not get rich quick.
• The first house you purchase for your primary residence is probably the best investment you will ever make.
• Insurance products should be only for insurance, not for investment.
• Commodities (gold, silver, oil, etc.) are for speculators. Invest only in income generating assets.
• Derivatives are for gamblers. Like casinos, they are set up to benefit the house, not you.
• Stocks always outperform bonds over the long run.
• What drives long term stock performance is NOT value discount in stock price, but value creation through profit growth.
• Sustainable profit growth cannot come from cost-cutting, or market share gains, but from new market creation through innovative products and services.
• Management of the company matters. Track record of business performance matters.
• Market timing is hard. No one can do it successfully in a consistent way. So don't try it.
• Frequent trading only benefits the Wall Street.
• You have to be an optimist in order to invest, because you are investing in the uncertain future.